Louise Phelan

Louise is a strategic brand and communications professional with over 15 years’ experience in marketing, content and brand development across a range of sectors. She has worked on high-profile and globally recognised brands, including Porsche, AIB and Fiserv, leading campaigns, content and brand initiatives that drive engagement and strengthen brand positioning.

Louise has extensive experience developing brand strategy, tone of voice and integrated communications programmes across digital, content and live environments. She has worked closely with senior stakeholders to deliver clear, consistent messaging across the organisation, ensuring communications are aligned with commercial objectives.

At Bartra, Louise leads brand and communications activity across the group, supporting the development of a cohesive brand and communications approach across a diverse portfolio of businesses.